Graphic Designer and Illustrator
Huntington Beach Art Center
Huntington Beach Art Center Logo Redesign for 30th Anniversary
Directed the complete redesign of the Huntington Beach Art Center’s 30th Anniversary logo, managing a 9-month creative process from initial brainstorming in January through final approval. Presented concepts weekly, incorporated cross-department feedback, iterated through numerous design revisions, and produced a celebratory mark that reflects the center’s vibrant, diverse, and contemporary exhibitions.
Marketing Materials: Trifold Newsletter, Postcards, Social Media Graphics
Created social media graphics and designed marketing materials such as trifold newsletter, exhibition brochures, postcards, and banners on Canva, Procreate, Adobe Illustrator, Photoshop, and InDesign. Managed social media presence on Instagram and Facebook, increasing instagram account reach by 99.2% through targeted content strategies. Designed and managed e-newsletter campaigns using LibraryAware, increasing open rates by 20%
Cures of Colors
Served as an illustrator for Cures of Colors, a non-profit organization that creates conversational coloring books for children and their parents, helping initiate meaningful and/or challenging conversations. Participated in the production team for the mental health awareness coloring book and the food diversity + nutrition coloring book. Designed characters, developed compositions, create the final line art, and helped illustrate the book cover.
Designed social media graphics/reels and managed Instagram and Facebook for The House of Umami, a luxury brand specializing in heirloom Japanese ingredients with a mission to support small farmers and preserve their culinary traditions. Adhered to defined content pillars and maintained a cohesive, elegant, and minimal aesthetic to appeal to professional chefs and serious home cooks, strengthening the brand identity as a curator of high-end, one-of-a-kind Japanese ingredients.
Ys and Partners, Inc.
Planned, designed, and published branded content for client accounts (major Japanese food brands and online manga site) across multiple social media platforms (instagram, Facebook, LinkedIn, Pinterest, and Tiktok), ensuring alignment with each brand’s identity and audience. Created original visual assets, including carousel graphics, Meta ads, Reels, E-newsletter banners, and E-newsletter templates while contributing to broader brand development efforts.